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Microsoft launched two new ad formats for its Audience Network


Microsoft introduced two new ad formats for its Audience Network: video ads and vertical-based product ads.

  1. Video ads: Using Bing search intent data and LinkedIn profile data on video assets, Microsoft will do its best to show videos to the right people.

Video ads are piloting on the Microsoft Audience Network in the U.S., Canada, the U.K., France, Germany, Australia, and New Zealand.

  1. Vertical-based product ads: The goal is to showcase your products in a native environment. These ads will be available only in the US and the UK. You’ll need to contact your account manager to get started.

Microsoft also announced an improved appeals process for product ads, the ability to include disclaimers in ads, third-party integrations with Universal Event Tracking, and budget insertion orders.