Merchants will be able to sync product catalogs by connecting their Shopify store to their TikTok account.
They will then have a shopping tab on their TikTok profile. When a user clicks on an item in the tab, they are directed to the merchant's website to complete their purchase.
For now, this integration is available only for select merchants in the US, UK, and Canada. Shopify will roll this out to more regions in the coming months.