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Google will block ad targeting based on the age, gender, or interests of people under 18

2021.08.11

Advertisers will no longer be able to target people under the age of 18 based on their age, gender, or interests, according to Google’s announcement.

Google will strengthen safeguards to prevent minors from seeing age-sensitive ad categories. This update will be rolled out globally over the next few months.

Google explains:

Our goal is to ensure we’re providing additional protections and delivering age-appropriate experiences for ads on Google.