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Google accused in suit of fixing ad rates with a Facebook deal

2021.08.06

Google was accused in an antitrust lawsuit of giving itself the edge in online advertising by cutting a cozy deal with Facebook that gives the social network an advantage in virtual auctions which determine whose ads appear where.

The deal has allowed Google to retain its dominance in online advertising while keeping other advertisers on the sidelines and limiting revenue for online publishers, two Massachusetts companies claimed in a proposed class-action lawsuit.

According to the complaint their agreement “restricted the innovation of header bidding to their benefit and in direct hindrance of competition” and violates federal antitrust law, .