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affiliate news

Google announced “link spam” update

2021.07.27

Google has started rolling out a link spam update. According to Google's official announcement, this update "is even more effective at identifying and nullifying link spam more broadly, across multiple languages."

Affiliate links, sponsored posts, or guest posts on a website should be properly qualified by:

  1. Adding rel=”sponsored” to affiliate and sponsored post links
  2. There weren’t any specific “rel” recommendations for guest post links, but Google did link to a page where the majority of the suggestions are about adding qualifiers like rel=”nofollow.”

Failing to do so may result in a manual or algorithmic action being taken, according to Google.