TikTok and Vimeo announced a new partnership that integrates Vimeo's powerful video tools with the TikTok platform.
Vimeo Create, an AI-powered video creation tool, will now be available to advertisers through TikTok’s Ad Manager.
Vimeo explains in a press release:
The partnership gives small and medium businesses (SMBs) everything they need to make effective video ads to engage customers, while enabling them to take full advantage of Vimeo's suite of video tools and the broad reach of the TikTok platform. In pre-release tests of the combined capabilities participants saw up to 50% higher clickthrough rates compared to previous campaigns on other platforms and were able to double the number of videos they created in a short timespan.