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Microsoft has launched a new ad format

2021.07.08

Multimedia ads will appear in the Bing search results at the top or on the right side. They will allow you to use buttons and images that are prominently featured. The mainline ads will have 4:1 aspect ratio, while the right rail ads aspect ratio will be 1.91:1.

Customers in the United States, Canada, United Kingdom, Ireland, Australia, New Zealand, India, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam markets will start seeing this new ad type since July 7, and all other customers will have this new feature in the next few weeks.