TikTok announced Spark Ads - a native ad format that enables brands to leverage organic TikTok post and its features in their advertising. This format lets advertisers publish ads using their own TikTok account's posts or using organic posts made by other creators - with their authorization.
With Spark Ads, paid video views will be added to organic video views on the video page.
Standing in between organic content and advertising, Spark Ads make up a hybrid format that delivers unique value to both businesses and users.
Spark Ads is currently in testing and not available for all users.