Pinterest bans weight-loss ads

Pinterest announced that it’s banning weight loss ads from the platform starting July 1.

Pinterest' updated policy will now prohibit: 

1. Any weight loss language or imagery; 
2. Any testimonials regarding weight loss or weight loss products; 
3. Any language or imagery that idealizes or denigrates certain body types; 
4. Referencing Body Mass Index (BMI) or similar indexes;
5. Any products that claim weight loss through something worn or applied to the skin.

The company says ads that promote a healthy lifestyle and fitness services and products are still allowed, “as long as they don’t focus on weight loss.”