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Pinterest bans weight-loss ads

2021.07.05

Pinterest announced that it’s banning weight loss ads from the platform starting July 1.

Pinterest' updated policy will now prohibit: 

  1. Any weight loss language or imagery; 
  2. Any testimonials regarding weight loss or weight loss products; 
  3. Any language or imagery that idealizes or denigrates certain body types; 
  4. Referencing Body Mass Index (BMI) or similar indexes;
  5. Any products that claim weight loss through something worn or applied to the skin.

The company says ads that promote a healthy lifestyle and fitness services and products are still allowed, “as long as they don’t focus on weight loss.”