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Facebook is rolling out new 'Optimize text per person' option


The 'Optimize text per person' option will choose whether to highlight the primary caption, the headline or the description text to each user, based on what Facebook's system determines that viewer will best respond to.

Facebook new option

As per the description:

"When it is likely to improve performance, allow text to swap between fields, such as showing your headline as primary text".

The new option is not available to all users as yet, but Facebook appears to have made it more widely available.