TikTok introduced a new tool named Jump, which lets creators to add interactivity to their videos via third-party integrations.
According to TikTok's press release:
Built by third-party providers, Jumps are mini-programs and services that creators can link to within their videos. Users around the world can click these links to explore recipes, take quizzes, discover useful learning tools and much more, creating more dynamic and practical experiences for our community.
So far, TikTok has partnered with Whisk, Breathwrk, Wikipedia, Quizlet, StatMuse, and Tabelog for integrations.
All users are able to see content with Jumps, only some creators are currently able to add them to their posts.