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Google announces new Ads Creative Studio


Google will launch a central hub for its creative advertising tools called Ads Creative Studio.

Ads Creative Studio will unify tools previously found across YouTube, Display & Video 360 and Campaign Manager 360, and will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September, with additional features being made available to a wider group of users in the months to follow.

Specific features include:

  1. Director Mix, previously available to a limited group of advertisers, will allow you to customize your creative for different audiences by building out multiple versions of a YouTube video ad with swappable elements.
  2. Dynamic display and HTML5 are tools that allow you to generate customized and interactive creatives for Display & Video 360 and Campaign Manager 360.
  3. Audio Mixer and the recently announced dynamic audio offering allow you to build tailored audio ads for Display & Video 360 quickly and efficiently at scale.

In a new blog post Google explains, that Ads Creative Studio can improve collaboration across and within media and creative teams:

You can collaboratively organize and use assets of all types from the asset library, allowing one team to maintain the creatives while another utilizes them in display and video campaigns.