Google will launch a central hub for its creative advertising tools called Ads Creative Studio.
Ads Creative Studio will unify tools previously found across YouTube, Display & Video 360 and Campaign Manager 360, and will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September, with additional features being made available to a wider group of users in the months to follow.
Specific features include:
In a new blog post Google explains, that Ads Creative Studio can improve collaboration across and within media and creative teams:
You can collaboratively organize and use assets of all types from the asset library, allowing one team to maintain the creatives while another utilizes them in display and video campaigns.