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Instagram launches Reels Ads to the world


After a test in 8 countries, Instagram is launching Reels ads to the world. These ads will show up in between organic Reels content.

Instagram explains:

Reels ads will be full screen and vertical, similar to ads in Stories, and will appear in between individual Reels. As with regular Reels content, these ads will loop and can be up to 30 seconds. People can comment, like, view, save and share Reels ads.
Reels Ads

To have your ads run on Instagram Reels go to Ads Manager and select +Create. Select one of the objectives for your ad, then create your ad as usual, filling in details for your campaign, budget and schedule, audience, and optimization and delivery. When you get to the Placements options, select Manual Placements. Under Placements, select the dropdown next to Stories and check the box next to Instagram Reels. Select a Call to Action and finish creating your ad.