logo_the-flow

affiliate news

Facebook will post its slowest US user growth ever in 2021

2021.06.17

In 2021, the number of monthly Facebook users in the US will increase by less than 1% year over year, the platform’s lowest annual growth rate to date.

Much of this deceleration is due to last year’s faster-than-expected growth of 3.3%, which was driven by changes in media habits during the pandemic. That helped to push future accelerations forward, and as a result, Facebook will see slower user growth for the rest of our forecast period, which ends in 2025.