ClickBank traditionally operated on a revenue share model. Now CPA model is available for all qualifying vendors who want to offer CPA commissions to interested affiliates.
Ashley Langevin, senior product manager, CPA on ClickBank:
We’re paying CPA commissions at the time of sale, directly from the proceeds of the transaction, to ensure seamless attribution and accounting. We don’t require vendors to pay a deposit, and affiliates immediately earn their commissions – which they keep regardless of any customer refunds.
ClickBank also introduced Commission Calculator to figure out the amount of commission a vendor can afford to pay.