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Apple launches affiliate program for podcasts subscriptions

2021.05.30

Apple has announced a new affiliate program for its upcoming Apple Podcasts Subscriptions platform that will allow users to earn a commission when a podcast link they share leads to a new subscriber.

The affiliate program pays a 50% commission for clicked links that lead to a subscription. For example, for a link to a podcast subscription that costs $10, the user would earn $5 in equivalent commissions. Apple says the payment scales globally based on the local market price.

Users who apply to the program are provided with a token that identifies their affiliate account when they publish a link to a paid-for podcast. This token aggregates all revenue generated through the user's affiliate links and pays out the commission earned with 30 days.

“Apple Services Performance Partner Program for Apple Podcasts” will be open to anyone, though the company believes it will make the most sense for publishers and creators who already have an audience and a number of marketing channels where they can share these new affiliate links.