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Instagram launches a new section for shopping product drops

2021.05.27

Instagram announced it’s adding a new feature to help connect online shoppers to product drops through its app.

On Instagram, drops will now have their own destination inside the app at the top of the Shop tab, where consumers can discover, browse and shop all the latest product launches as well as view upcoming launches. Shoppers also can sign up to receive reminders about products they’re interested in, and look through products and collections from other drops that recently took place on Instagram.

Like other online shopping offered through Instagram, consumers can make their Drops purchases directly in the Instagram app itself via Checkout on Instagram, not by visiting third-party websites.