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Snapchat launches public profiles for businesses

2021.05.25

Snapchat has announced the launch of Public Profiles for Businesses to help brands run their organic presence on its platform. 

The platform explains:

With Public Profiles, you can connect with your customers organically by highlighting useful and engaging content, showcase existing Lens AR Experiences, and share shoppable products directly within the Snapchat app

Public profiles have four key features: Public Stories to share what’s happening behind the scenes, AR Lenses to give Snapchatters immersive AR experiences, Highlights to showcase the best content, and finally, a Native Store that lets businesses link their US-based Shopify store to their Profile. Now users can browse, try on, and purchase products directly through Snapchat.