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Google Ads clarified: cell therapies and gene therapies are not allowed

2021.05.17

Google updated its Ads Speculative and Experimental Medical Treatment policy. Now the following is not allowed:

  1. Promotion of speculative and/or experimental medical treatments.

Examples (non-exhaustive): Biohacking, do-it-yourself (DIY) genetic engineering products, gene therapy kits

  1. Promotion of cell or gene therapies, regardless of regulatory approval status.

Examples (non-exhaustive): Stem cell therapy, cellular (non-stem) therapy, gene therapy and similar forms of regenerative medicine, platelet rich plasma

Violations of this policy do not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.