TikTok launches Designated Market Area (DMA®) geo-targeting, a special tool for the small US businesses. A DMA region is a group of counties that form an exclusive geographic area. There are 210 DMA regions, covering the entire continental United States, Hawaii, and parts of Alaska.
DMA geo-targeting provides businesses who want to reach customers and users in the United States with more granular location targeting options.
TikTok adds in a blog post:
The launch of DMA geo-targeting on TikTok is part of our celebration for small businesses throughout the month of May.