Performance marketplace Perform[cb] announced that it has been acquired by Beringer Capital, a North American private equity fund specializing in the media, marketing services, and technology sectors.
"This partnership with Beringer Capital is an exciting milestone for Perform[cb] and is a testament to the hard work and passion our team of industry veterans has poured into the business," says Erin Cigich, CEO of Perform[cb].
Perform[cb] also explains what does this acquisition mean for the current clients:
"The day-to-day will be business as usual and your contact at Perform[cb] will not change as we continue to deliver the level of service and results that you’ve come to trust and expect from Perform[cb]. Moving forward, this transition will introduce additional resources and capabilities to advance our vision of thinking bigger for the performance industry through innovative new products and services that drive incremental value for our marketers and partners".