Facebook has announced three new updates that will be an evolution of Facebook & Instagram Video Advertising.
1. Instagram Reels Ads
Reels Ads is like Instagram Story Ads, but for Reels: full-screen ads, up to 30 sec, you can like/save/share them. At first Reels Ads will be available in Australia, Germany, Brazil and India.
2. Sticker Ads for Facebook Stories
Say that you sell some products and would like to collaborate with influencers. They can create stories with your products and place stickers "Shop now”.
3. New targeting option: Topics
Now you will be able to show your ads on videos related to a specific topic. If you sell a specific product, you can select it as a topic and have your ad appear on all Facebook videos about the topic.