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New Google products reviews update showed significant impact on affiliates

2021.04.14

Earlier Google has announced an update to its ranking algorithm in relation to product reviews, in an effort to highlight more in-depth, informative overviews within search results. 

The Google Product Reviews Update showed a significant impact on review sites, that can be compared with Google Core Updates.

Google Product Reviews Update

As previously reported by Google, the full launch of the update may take about two weeks, but its effects became visible as early as Friday, April 9. On some forums, experts note a traffic decrease and SERP fluctuations.