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TikTok launches new video editor tool

2021.04.06

Online editor gives advertisers access to a suite of TikTok-style editing features. The TikTok For Business blog post says:

It allows you to quickly and accurately produce native-feeling content with TikTok-style elements, including popular music, fonts, colours and more. You can easily add custom subtitles, crop assets, and cut scenes exactly how you want in moments.

The new video editor tool is accessible via the 'Create a Video' menu in TikTok Ads Manager, or from the Ad Creation menu when setting up a campaign. Advertisers can choose from existing materials in asset library or upload video and images, add a soundtrack, overlay text onto video, add transitions and also choose from effects.

New TikTok Editor