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Facebook adds new monetization options for creators

2021.03.15

Video creators can now earn money from videos as short as one minute long, with a minimally interruptive ad running at 30 seconds. For videos three minutes or longer, an ad can be shown 45 seconds in. Previously only three-minute or longer videos could monetize with in-stream ads, with an ad shown no earlier than 1 minute.

To join Facebook's in-stream ad for video-on-demand program, Pages must now have:

  1. 600,000 total minutes viewed from any combination of video uploads – on-demand, Live and previously Live – in the last 60 days.
  2. 5 or more active video uploads or previously Live videos. Videos must be published, not deleted, and compliant with Content Monetization Policies.

Previous requirements only considered at least three-minute-long on-demand videos.