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Facebook launches Instagram Lite for emerging markets

2021.03.12

Instagram Lite is a less data- and storage-intensive Android-only version. It will take up just 2MB on a phone, and it is going live in 170 countries, with a focus on emerging markets.

Instagram Lite is launching with all the basic bells and whistles around editing, sharing and viewing photos and videos, as well as the ability to add stickers, create and view Stories, IGTV and recommendation algorithm. But to whittle down the experience from the 30MB that full-fat Instagram takes up, it’s launching without some things, too.

This new app for Android is designed to provide people living in rural and remote communities with a high-quality Instagram experience using minimal data.

The developers have left out many graphics; they haven’t included advertising; and it’s missing some key features like the ability to make TikTok-ish Reels (you can still view them), dark mode, Shopping and end-to-end encryption.