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Pinterest rolls out a new ad format

2021.03.10

Pinterest is introducing a new format for ‘Shop the Look’ ads which allows retailers to feature multiple products in one ad.

‘Shop the Look’ ads are inspired by Pinterest’s organic pins of the same name and allow advertisers take up to 25 items in one image.

When a ‘Shop the Look’ ad is shown, users will see a preview showcase of four items. From there they can click through to see the rest.

This new ad type will be rolling out to Pinterest advertisers in the US over the coming months.