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LinkedIn will stop collecting IDFA data on iOS due to Apple’s App Tracking Transparency feature

2021.03.06

LinkedIn announced in a blog post that it will stop collecting IDFA data altogether in response to App Tracking Transparency. The company says that this change could affect features such as the LinkedIn Audience Network, Conversion Tracking, and Matched Audiences. Ultimately, however, it predicts “limited impact” to campaign performance.

Our plan is to leverage our first-party data to help marketers reach buyer groups, which are critical for success in B2B marketing, so they can achieve better value for their campaigns across all LinkedIn placements.