logo_the-flow

affiliate news

New Google Ads feature: Portfolio bid strategies

2021.02.08

Earlier Google Ads announced portfolio bid strategies, an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords.

Now all advertisers can create and manage cross-account bid strategies for both Search and standard Shopping campaigns. "By combining campaigns from different accounts into a single portfolio, it’s easier to drive more performance across those accounts", the blog post says.