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TikTok will flag videos with unsubstantiated content

2021.02.05

This feature will be rolling out globally over the coming weeks, starting in the US and Canada.

Blog post in TikTok Newsroom explains: "First, a viewer will see a banner on a video if the content has been reviewed but cannot be conclusively validated. The video's creator will also be notified that their video was flagged as unsubstantiated content. If a viewer attempts to share the flagged video, they’ll see a prompt reminding them that the video has been flagged as unverified content".

TikTok users will see a banner like this one:

This new feature is supposed to stop spreading misinformation.