logo_the-flow

affiliate news

Facebook is planning to test new advertiser topic exclusion controls

2021.01.30

In the blog post, Facebook announced that it would start testing topic exclusion controls with a small group of advertisers.

That selection would help define how we’ll show the ad on Facebook, including News Feed. For example, a children’s toy company may want to avoid content related to a new crime show, so they could select the “Crime and Tragedy” topic.