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Shopify brings commerce to TikTok

2021.01.03

TikTok and Shopify have announced a partnership to bring the short-form video to Shopify.

The TikTok channel allows merchants to create and connect their TikTok For Business account and deploy In-Feed shoppable video ads directly within Shopify.

Merchants select which product to feature, and video ads are generated automatically that link to their Shopify stores for checkout. Ready-made templates designed for commerce are available using merchants’ existing imagery or video.