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AGS Dubai: review and highlights

Affiliate Grand Slam Dubai: review and highlights

Sveta Prus

On May 25–26 Affiliate Grand Slam digital marketing conference covering affiliation, SEO, and influencer trends took place in Dubai. The venue also hosted the AIBC summit dedicated to Blockchain and Fintech. And we are here to tell you how Dubai welcomed thousands of guests from all over the world and how happy they were to finally meet offline!

The InterContinental Dubai Festival City luxury hotel was chosen as the venue for the AGS. The hotel is located in the heart of Festival City, one of the most ambitious and iconic areas of Dubai. The location is most fortunate being close to a picturesque bay and the Festival Centre Mall, offering more than 500 fashion stores and more than 100 restaurants. A 20–25-minute taxi ride was enough to take the guests to the city center where all the pre- and after-parties took place.

Source: Affiliate Grand Slam Facebook page


The organizers report that the event was attended by a record number of 4500 people! 

You could really feel how popular the conference was. Such attendance numbers are a great thing for active networking, though it may lead to some inconveniences causing queues.

Affiliate Grand Slam

Source: Affiliate Grand Slam Facebook page


In addition to the visitors, the conference was attended by 150 exhibitors. The exhibition took over a lot of space, but all the stands and networking areas were located in a variety of halls instead of one big room. Interesting touch!

The venue for AGS was great — spacious and ready to fit many stands. Although we had some organizational issues: we had a certain spot booked for our stand in advance. Upon arrival, I found out that the spot has been changed without our consent. The spot was not worse, yet I didn't like the fact of change with no heads up. Still, we made useful contacts and some sales. We will see whether the new partnerships prove fruitful in the long-term perspective.
Dmitry, BizDev AdPlexity | The Flow Media

Crypto, casino, betting, dating, nutra, finance, and e-commerce — were in the spotlight.

More than 100 speakers shared their knowledge during the panel discussions (by the way, this format seems very successful). However, networking is the gold of any conference. People were extremely active, chatting away, exchanging contacts and opinions at the stands, in lounge areas, and literally anywhere they met.

Finally, the first offline international conference in 1.5 years of COVID craziness! The event was accompanied by all kinds of entertainment such as desert safari, scuba diving with sharks, skydiving above Palm Islands and even snowboarding. Though the government prohibited iGaming booths at the conference, and the venue by itself was a bit crowded, we had productive networking. Happy to see our parters and friends from the industry again!


COVID-19 restrictions were smoothly implemented in Dubai and the guests did not have to worry about them.

Upon arrival in Dubai, everyone was subjected to the PCR test: these were carried out on spot at the airport and caused no inconvenience. Safety precautions were also in place at the venue: the organizers claim to treat the surfaces with a special solution. Of course, hand sanitizers were available everywhere. And we would like to commend the guests on wearing face masks all the time! Our respects to you, friends!

The biggest impression of the conference was that the people in the industry are extremely hungry and thirsty for real-life communication and networking. To finally share insights and learn from each other! The event was well organized, though next time it would be better to have a better venue so all exhibitors can be in one area. This will help to concentrate the attendees in one spot. But I think it was done this way due to the COVID safety measures. I especially enjoyed the discussion panel that followed mine, it was about branding “a community-based approach”.


We have compiled a photo gallery of the events that accompanied the conference. Our community spent enjoyable time during traditional restaurant dinners, more unconventional seaside yacht parties, and even conquering the desert on safari rides.


We are always eager to work with various leaders across the UAE and were delighted to be able to offer a platform to showcase the industry at its best. A growing reputation as a central hub for commerce and prosperity has fuelled interest from entrepreneurs focussed on exploring new niches in innovation and economic diversification – which made it an ideal host city for AGS. Heavy investment and strong support from the government means that the region continues to play a pivotal role in connecting the business world on both a local and global stage. Following on this success, we’re looking forward to hosting Malta Week this November, from the 16-19th at the MFCC. The four-show event will include SiGMA Group’s 4 key brands: AGS, SiGMA, AIBC, and Med-Tech World, offering an incredible chance for companies to leverage cross-over opportunities for investment, networking, and diversification.
Eman Pulis

It seems Dubai may become the destination for major events in the post-COVID times.

First, it is easily accessible by direct flights from both Asia and Europe. It is about 5 hours in the air for most countries.

Secondly, the event infrastructure is highly developed in Dubai, there are many specialized venues and hotels.

And last but not least. This city has plenty to offer for your free time — there are many opportunities for luxury pastime here. Dubai always welcomes successful people, and this means that it will soon become a center of gravity for the affiliate community.

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