Google has announced an update to its ranking algorithm in relation to product reviews, in an effort to highlight more in-depth, informative overviews within search results. This update only involves English language reviews.
For those creating content, here are some additional useful questions to consider in terms of product reviews. Do your reviews:
John Mueller, Senior Webmaster Trends Analyst at Google, explained that the update is more focused on review sites and affiliate websites than on e-commerce sites with customer product reviews. He also explained that although it is a separate algorithm at the moment, it could later be integrated into the general algorithm.
The Google Product Reviews Update showed a significant impact on review sites, that can be compared with Google Core Updates.
As previously reported by Google, the full launch of the update may take about two weeks, but its effects became visible as early as Friday, April 9. On some forums, experts note a traffic decrease and SERP fluctuations.
Google has also explained that the Product Reviews Update can impact Discover visibility.