Wise people say: if you want to succeed, learn from the best. Fortunately, we don't have to hunt the gurus down to talk in person as all their thoughts are in their books. Today we present a selection of relevant business publications of recent years.
Microtrends are like circles on the water, they are the echo of oncoming tidal waves of changes. These elusive signals have a huge impact on our future — this is the main idea behind the book.
Mark Penn, a world-renowned sociologist, provides a clear picture of 50 phenomena in the economy, culture, personal and professional relationships that are already changing the world around us. The book forces you to change the perspective, to develop a shrewd look towards the future. In business, these two qualities are often synonymous to success.
The software created by people has a key role in the successful development of Netflix as a company. These developers are recruited by the HR service. So the book will tell us how to create a team that will bring you forward, and how to fire those who slow you down. And all this is based on the expertise of Patty McCord, the former Netflix HR Director.
Secrets of human resource management, innovative ideas and approaches.
The book teaches how to create a strong corporate culture, even if the tempers run high within the team. The authors have conducted a serious study involving 24,000 people from 20 companies over a 10-years span. So, all the information in the book is thoroughly backed with scientific findings.
Secrets of successful team development, the role of a leader and his influence on the team.
The book provides insight into the “hook” marketing model: a four-step process used by companies to shape consumer habits. Nir Eyal and Ryan Hoover spent a lot of time on the research and its practical implementation, so the book is full of real-life cases to ease the perception of the material.
The basic principles behind the things we are used to, ways to create a product that will sweep the consumer off their feet.
The biographical bestseller is a story of a man from a poor Cuban emigrant family, who managed to make the “American dream” come true and worked his way up from rags to riches. This is a book about finding capital and reliable partners, promoting your product and starting a company of your own.
How to create a product that is sure to be a 100% hit, where to look for investors, how to start your own startup, and much more.
Ray Dalio, the founder of the world's largest Bridgewater hedge fund, describes the principles governing his life and management. This is both an exciting biography and a practical guide for business dealers. The book ranks # 6 on Amazon across all sections and is a New York Times bestseller.
Best practices for recruitment and building corporate culture. Tips on how to become a worthy manager and a person of merit.
Personal involvement helps to achieve success in any business, and for this you always need to “risk your own skin” — this is the main idea of the book by Nassim Taleb, a modern philosopher, trader and economist. In his work, he explores the issue of risk asymmetry — what happens when people shift their responsibility to others.
How to make difficult decisions.
So, this is our selection of relevant reading items that will be helpful in scaling your business, gaining new knowledge, and steering your company in the right direction. Read and achieve new heights!