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Reading list for managers in 2021

Reading list for managers in 2021: what to read

Christina Neuman

Wise people say: if you want to succeed, learn from the best. Fortunately, we don't have to hunt the gurus down to talk in person as all their thoughts are in their books. Today we present a selection of relevant business publications of recent years.

“Microtrends Squared: The New Small Forces Driving the Big Disruptions Today” by Mark Penn and Meredith Fineman.

The book is about:

Microtrends are like circles on the water, they are the echo of oncoming tidal waves of changes. These elusive signals have a huge impact on our future — this is the main idea behind the book.

What you can learn from it:

Mark Penn, a world-renowned sociologist, provides a clear picture of 50 phenomena in the economy, culture, personal and professional relationships that are already changing the world around us. The book forces you to change the perspective, to develop a shrewd look towards the future. In business, these two qualities are often synonymous to success.

“Powerful: Building a Culture of Freedom and Responsibility” by Patty McCord

The book is about:

The software created by people has a key role in the successful development of Netflix as a company. These developers are recruited by the HR service. So the book will tell us how to create a team that will bring you forward, and how to fire those who slow you down. And all this is based on the expertise of Patty McCord, the former Netflix HR Director.

What you can learn from it:

Secrets of human resource management, innovative ideas and approaches.

“Tribal Leadership. Leveraging Natural Groups to Build a Thriving Organization” by Dave Logan, John King and Halee Fischer-Wright

The book is about:

The book teaches how to create a strong corporate culture, even if the tempers run high within the team. The authors have conducted a serious study involving 24,000 people from 20 companies over a 10-years span. So, all the information in the book is thoroughly backed with scientific findings.

What you can learn from it:

Secrets of successful team development, the role of a leader and his influence on the team.

“Hooked: How to Build Habit-Forming Products” by Nir Eyal, Ryan Hoover

The book is about:

The book provides insight into the “hook” marketing model: a four-step process used by companies to shape consumer habits. Nir Eyal and Ryan Hoover spent a lot of time on the research and its practical implementation, so the book is full of real-life cases to ease the perception of the material.

What you can learn from it:

The basic principles behind the things we are used to, ways to create a product that will sweep the consumer off their feet.

“Chaos monkeys: obscene fortune and random failure in Silicon Valley”, by Antonio Garcia Martinez

The book is about:

The biographical bestseller is a story of a man from a poor Cuban emigrant family, who managed to make the “American dream” come true and worked his way up from rags to riches. This is a book about finding capital and reliable partners, promoting your product and starting a company of your own.

What you can learn from it:

How to create a product that is sure to be a 100% hit, where to look for investors, how to start your own startup, and much more.

“Principles. Life and Management” by Ray Dalio

The book is about:

Ray Dalio, the founder of the world's largest Bridgewater hedge fund, describes the principles governing his life and management. This is both an exciting biography and a practical guide for business dealers. The book ranks # 6 on Amazon across all sections and is a New York Times bestseller.

What you can learn from it:

Best practices for recruitment and building corporate culture. Tips on how to become a worthy manager and a person of merit.

“Skin in the game. Hidden Asymmetries in Daily Life” by Nassim Nicholas Taleb

The book is about:

Personal involvement helps to achieve success in any business, and for this you always need to “risk your own skin” — this is the main idea of the book by Nassim Taleb, a modern philosopher, trader and economist. In his work, he explores the issue of risk asymmetry — what happens when people shift their responsibility to others.

What you can learn from it:

How to make difficult decisions.

So, this is our selection of relevant reading items that will be helpful in scaling your business, gaining new knowledge, and steering your company in the right direction. Read and achieve new heights!The Flow Media Telegram Channel

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